RESUME
JUSTIN TABAS PDF RESUME CLICK HERE
SUMMARY:
I am a creative marketing leader with 15+ years of experience directing large scale, strategic, integrated marketing campaigns for top global brands. My expertise in strategic management, multi-media content, experiential engagement, and brand culture have resulted in record sales, hundreds of millions of media metrics and national news coverage. I use consumer insights to develop creative ideas that weave brands into content and immersive experiences, creating deep emotional connections with fans.
EXPERIENCE:
Sr. Experiential Marketing Manager Aug 2021-Present
Bosch Power Tools North America, Mt. Prospect, IL
- Led multi-media B2B/B2C marketing campaign culminating in 10k sqft immersive trade show experience, earning 18MM media impressions, generating $3.5MM in new sales with +150% YOY Growth.
- Directed and executed 200+ digital/in-person events in 50+ Cities annually including a national mobile tour, trade shows, sponsorship activations, VIP events, annual internal conferences, and town halls
- Built and implemented Experiential Strategy “Playbook” for North America’s 10 Year Growth Plan
- Launched new AMPShare Brand in North America with comprehensive VIP/Media virtual and live events
- Negotiated 8 key partner agency relationships from procurement through contract and execution.
Client Strategy Manager Apr 2019-Aug 2021
Hubbard/2060 Digital, Chicago, IL
- Developed and presented strategy for integrated multi-media marketing programs for Molson Coors, Chicago Blackhawks, Anheuser-Busch, Jack Daniel’s, Dunkin’, Tito’s Vodka
- Integrated brands into partnerships with #1 morning shows, professional athletes, Top 40 artists, national charities, promoters, charity organizations and local venues.
- Created and implemented go-to-market strategy and process for +$2Million budget and 10+ Sales Reps
- Generated $175k+ in new revenue through creative virtual experience solutions during early Covid-19
National Client Partnerships Aug 2018-Apr 2019
Entercom, Chicago, IL
- Developed and presented strategy for integrated multi-media marketing programs for Procter & Gamble, 5-Hr Energy, Jameson, Tyson Foods, Ford, Ram, and Beam Suntory
- Generated $1.2MM+ in new advertising revenue in Q1 of 2019
- Directed client marketing strategy through creative, design, and research teams for comprehensive campaign development for 4 AEs and 55+ National target accounts
Director of Live Events & Experiences Feb 2017-Jan 2018
CBS Radio, Chicago, IL
- Created strategy and executed integrated program sponsorships across digital, social, and live event/experiential for Budweiser, Coca-Cola, Verizon, Jack Daniel’s, Pepsi
- Directed integrated digital content, experiential, and event execution teams in partnership with a team of 10 sales representatives for creative out of the box 360° marketing solutions for clients
- Generated $10MM+ total advertising revenue and $1.8MM+ in new Integrated Revenue
- Developed and Implemented formal pitch, process, and execution standards to increase productivity
Director of Integrated Marketing/Event Executive Producer June 2011-Jan 2017
iHeartMedia, Cincinnati, OH
- Managed $2MM marketing budget, 8 employees, internship program and creative/business partners
- Launched new brands and creative campaigns for 8 top radio stations with consistent ratings growth
- Led a team of hundreds of staff, partners, regional/national authorities as Executive Producer and Creative Dir. of Cincinnati’s biggest community festival hosting 500,000+ spectators with a $1.5MM+ P/L
- Created and executed integrated marketing campaigns for Top 50 Advertisers with six-figure budgets
EDUCATION:
Pennsylvania State University, Bachelor of Science in Marketing
***Promotions examples, sales proposals, and references are available upon request