RESUME

JUSTIN TABAS PDF RESUME CLICK HERE

SUMMARY:

I am a creative marketing leader with 15+ years of experience directing large scale, strategic, integrated marketing campaigns for top global brands. My expertise in strategic management, multi-media content, experiential engagement, and brand culture have resulted in record sales, hundreds of millions of media metrics and national news coverage. I use consumer insights to develop creative ideas that weave brands into content and immersive experiences, creating deep emotional connections with fans.

EXPERIENCE:

Sr. Experiential Marketing Manager                                                                                               Aug 2021-Present

Bosch Power Tools North America, Mt. Prospect, IL

  • Led multi-media B2B/B2C marketing campaign culminating in 10k sqft immersive trade show experience, earning 18MM media impressions, generating $3.5MM in new sales with +150% YOY Growth.
  • Directed and executed 200+ digital/in-person events in 50+ Cities annually including a national mobile tour, trade shows, sponsorship activations, VIP events, annual internal conferences, and town halls
  • Built and implemented Experiential Strategy “Playbook” for North America’s 10 Year Growth Plan
  • Launched new AMPShare Brand in North America with comprehensive VIP/Media virtual and live events
  • Negotiated 8 key partner agency relationships from procurement through contract and execution.

Client Strategy Manager                                                                                                                    Apr 2019-Aug 2021

Hubbard/2060 Digital, Chicago, IL

  • Developed and presented strategy for integrated multi-media marketing programs for Molson Coors, Chicago Blackhawks, Anheuser-Busch, Jack Daniel’s, Dunkin’, Tito’s Vodka
  • Integrated brands into partnerships with #1 morning shows, professional athletes, Top 40 artists, national charities, promoters, charity organizations and local venues.
  • Created and implemented go-to-market strategy and process for +$2Million budget and 10+ Sales Reps
  • Generated $175k+ in new revenue through creative virtual experience solutions during early Covid-19

 

National Client Partnerships                                                                                                            Aug 2018-Apr 2019

Entercom, Chicago, IL

  • Developed and presented strategy for integrated multi-media marketing programs for Procter & Gamble, 5-Hr Energy, Jameson, Tyson Foods, Ford, Ram, and Beam Suntory
  • Generated $1.2MM+ in new advertising revenue in Q1 of 2019
  • Directed client marketing strategy through creative, design, and research teams for comprehensive campaign development for 4 AEs and 55+ National target accounts

Director of Live Events & Experiences                                                                                            Feb 2017-Jan 2018

CBS Radio, Chicago, IL

  • Created strategy and executed integrated program sponsorships across digital, social, and live event/experiential for Budweiser, Coca-Cola, Verizon, Jack Daniel’s, Pepsi
  • Directed integrated digital content, experiential, and event execution teams in partnership with a team of 10 sales representatives for creative out of the box 360° marketing solutions for clients
  • Generated $10MM+ total advertising revenue and $1.8MM+ in new Integrated Revenue
  • Developed and Implemented formal pitch, process, and execution standards to increase productivity

 

Director of Integrated Marketing/Event Executive Producer                                                   June 2011-Jan 2017

iHeartMedia, Cincinnati, OH

  • Managed $2MM marketing budget, 8 employees, internship program and creative/business partners
  • Launched new brands and creative campaigns for 8 top radio stations with consistent ratings growth
  • Led a team of hundreds of staff, partners, regional/national authorities as Executive Producer and Creative Dir. of Cincinnati’s biggest community festival hosting 500,000+ spectators with a $1.5MM+ P/L
  • Created and executed integrated marketing campaigns for Top 50 Advertisers with six-figure budgets

 

EDUCATION:

Pennsylvania State University, Bachelor of Science in Marketing

***Promotions examples, sales proposals, and references are available upon request

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