RESUME

JUSTIN TABAS PDF RESUME CLICK HERE

SUMMARY:

I am a creative strategy leader and catalyst of advertising sales, multi-media content, experiential engagement, and brand culture with 15 years of experience in management, digital media, traditional mass media, live events, and strategic marketing solutions. I use consumer insights to develop creative ideas that weave brands into content, creating genuine emotional connections with fans.

EXPERIENCE:         Client Strategy Manager                                                                                    Apr 2019-Present

Hubbard/2060 Digital, Chicago, IL

  • Developed and presented strategy for integrated multi-media marketing programs for Molson Coors, Chicago Blackhawks, Anheuser-Busch, Jack Daniel’s, Dunkin’, Tito’s Vodka
  • Directed marketing strategy for 10+ Account Executives’ clients
  • Integrated brands into partnerships with #1 morning shows, professional athletes, Top 40 artists, national charities, promoters, charity organizations and local venues.
  • Created and implemented go-to-market strategy and process for +$2Million budget
  • Generated +$175k in new revenue by developing creative virtual experience solutions in the first 3 months of the Covid-19 pandemic

National Client Partnerships                                                                            Aug 2018-Apr 2019

Entercom, Chicago, IL

  • Developed and presented strategy for integrated multi-media marketing programs for Procter & Gamble, 5-Hr Energy, Jameson, Tyson Foods, Ford, Ram, and Mueller Sports
  • Generated $1.2MM+ in new advertising revenue in Q1 of 2019
  • Directed client marketing strategy through creative, design, and research teams for comprehensive campaign development for 4 AEs and 55+ National target accounts
  • Created national content integration opportunity through Entercom’s military pillar

Director of Live Events & Experiences                                                            Feb 2017-Jan 2018

CBS Radio, Chicago, IL

  • Created strategy and executed integrated program sponsorships across digital, social, and live event/experiential for Budweiser, Coca-Cola, Verizon, Jack Daniel’s, Pepsi
  • Directed digital content, experiential, and event execution teams in partnership with sales for creative out of the box 360° marketing solutions for clients
  • Generated $10MM+ total advertising revenue and $1.8MM+ in new Integrated Revenue
  • Led integrated marketing initiatives and managed budgets for ten Advertising AEs
  • Implemented formal pitch, process, and execution standards to increase productivity

Director of Integrated Marketing/Event Executive Producer                   June 2011-Jan 2017

iHeartMedia, Cincinnati, OH

  • Managed $2MM marketing P/L for media, 8 employees, intern program and freelancers
  • Created and executed integrated sales partnerships including digital, social, on-air, and live event/experiential elements for Top 50 Advertisers with six-figure budgets
  • Led a team of hundreds of staff, committee members, vendors, local organizations and regional/national authorities as Executive Producer and Creative Director of Cincinnati’s biggest community festival hosting 500,000+ spectators and managing a $1.5MM+ P/L
  • Launched new radio station brands and developed creative marketing campaigns for eight top rated radio station brands leading to consistent cluster ratings growth

Marketing and Promotions Director/Program Director                             Aug. 2007-May 2011

Treasure and Space Coast Radio, Vero Beach, FL

  • Developed and executed a $200,000 budget marketing plan resulting in record growth for 4 stations in 3 consecutive Arbitron audience ratings periods
  • Hired, trained, and managed Asst. Promo Dir., 4 promo staff, webmaster and interns
  • Managed all on-air and digital programming content for WJKD-FM as Program Director
  • Led creative direction and marketing budget as Marketing Director for HTCable Plus

EDUCATION:         Pennsylvania State University, Bachelor of Science in Marketing

***Promotions examples, sales proposals, and references are available upon request

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