This is a list of books that I have read (or listened to) that I commonly recommend to friends, family, co-workers, and business partners….share yours if you have one!
Justin Tabas Book List 2018 – Click for a Downloadable PDF of the My Book List
Eat That Frog – Brian Tracey – Collection of many reputable time management tactics which provides short chapters with quick exercises to help manage lists, responsibilites, and take action to get things done. Eat the biggest ugliest frog first (after you read this book)
YES! Attitude – Jeffrey Gitomer – This book defines positive attitude and how it can positively impact performance and forces the reader to analyze current attitude and bad habits and gives good exercises to build a long term positive YES! attitude.
Rich Dad, Poor Dad – Robert Kiyosaki – The author defines two ways of looking at success and business and illustrates that rich people think have investments and assets, materials and skills, that lead to greater financial opportunities.
Love Is The Killer App – Tim Sanders – Keys in on the benefits of reading to learn and the importance of sharing knowledge from books with business partners and sharing your network to benefit other business partners. Spread the love (and knowledge)
The Secret – Rhonda Byrne – This book discusses the “Law of attraction” and how thoughts can lead to reality, thus positive thinking leads to desired results. Sites personal accounts and scientific explanations. If you believe it…then it is true!
The Irresistible Offer – Mark Joyner – A summary of the key elements of a marketing offer and how to simplify and get the message across to the right person in the quickest most efficient fashion.
Linchpin – Seth Godin – Seth defines the importance of art, emotion and creativity in business and encourages out of the box thinking and employee independence. He defines the natural “lizard” brain which limits our imagination in business and restricts our success and stresses the importance of indispensability.
Ego is the Enemy – Ryan Holiday – We are our own worst enemy and Ryan digs deep in to how our ego can negatively impact our daily lives, goals and success. He uses a vast array of stories and examples from famous figures and situations in history to shine a light on how some have failed and conquered in the face of the ego…and how we can overcome in today’s society.
The War of Art: Winning the Inner Creative Battle – Steven Pressfield – An engaging, practical guide for success as a creative, Steven outlines a battle plan to conquer the fears from the “lizard brain” and overcome the obstacles to creative discipline.
Think and Grow Rich – Napoleon Hill – The original book exposing the “Law of Attraction” outlining the ability to manifest your own destiny using powerful tools and strategies that stand the test of time.
Art of Exceptional Living – Jim Rohn – Audio book of a seminar by one of the great motivational speakers on success of our time. This detailed guide on setting and attaining your goals will teach you the art of living exceptionally.
Power of Vulnerability: Teachings of Authenticity, Connection, and Courage – Brene Brown PhD – A practical Audio course from Dr. Brown, a research professor, with real life revelations and applications, exposing extensive research on vulnerability, shame, worthiness, and how we can embrace our emotions amongst the cultural myths of society.
Just Breathe: Mastering Breathwork for Success in Life, Love, Businesss, and Beyond – Dan Brule – Available as standard book but better as audiobook, Dan introduces various ancient to present day breathwork practices and explores their daily applications and impact. Breathwork is a form of meditation that has various functional integrations and Dan uses real life experiences and research to support his knowledge.
How to Win Friends and Influence People – Dale Carnegie – Classic timeless strategies, tips, and practices to guide you to a life of successful interactions with those people around you in business and all other aspects of your life.
7 Habits of Highly Effective People – Steven Covey – Steven embarks on a step-by-step pathway explaining the key to your personal effectiveness in all aspects of life from building a strong foundation, to prioritizing, to conflict resolution, and self-actualization.
Don’t Bite the Hook: Finding Freedom from Anger, Resentment, and Other Destructive Emotions – Pema Chodron – In this audiobook recorded retreat, Pema Chodron, American Tibetan Buddhist Nun, challenges us to reflect on the daily provocations of negative energy and emotions in our lives and gives us perspective on how to avoid our habitual responses that hook us in to negative reactions that only hurt ourselves.
Click Here for my post on Consuming Content!
Consuming content has changed dramatically over the past decade…and I am changing how I consume content daily…so I wanted to dive in a little deeper…I saw a post on social media the other day that said “…is listening to an audio book reading?…”…and the response was varied….here are some comments/statements to ponder.
…walking down the street observing billboards, storefronts, and overheard conversations…is that considered consuming content?
…there are different “vehicles” of content…do some have stronger absorption rates?…some have different purposes?
…audio only content is good for multitasking…can you multitask with any other content “vehicles”?…does that multitasking cut the effectiveness or absorption in half?
…what types of content can you consume passively?…what types of content need to be consumed actively?
…my content consumption breakdown is roughly 30% audio books, 30% social media/internet, 30% television, 5% music, 5% various forms of print…how can I improve my breakdown to better accomplish my goals?…what is your breakdown?
How we spend our times in a time-starved society has become increasingly important…our attention spans as a whole have become shorter over the past decade due to the vast number of content options available.
TIPS FROM MY EXPERIENCE:
- Reading/Listening to a full book on a subject is a more effective way to absorb the content than reading a blog/article, or listening to a podcast as it is provides a more detailed explanation with multiple examples and proofs.
- Finding times to multitask while absorbing content increases your content absorption capacity…I have read (listened to) tons of books using audible while at the gym, on the train, in the car, running outside, and cleaning…times that we typically would choose music and cannot manage handling a physical book…TRY AUDIBLE FOR FREE https://www.audible.com/
- When a book you are reading references another favorite author or book of yours you know that you are in the right lane…keep digging!
- Have a book list to share with others…and they will share back…I have found some of my favorites this way…(a documentary, blog, author, podcast, movie list works as well)…my latest book list is below.
- Use EVERNOTE – take notes on the content you consume to reference later, make lists of content you want to consume in the future, check off content you have already consumed…all in an easy to use FREE APP https://evernote.com/
MY BOOK LIST:
….Click Here for my blog sharing my book list and brief explanations!
We are all creative beasts….we have a desire to create daily from the beginning of humanity…we all create..whether we realize it or not…
Have you ever created a playlist?
….a meal for yourself
….a new business idea
….a new workout routine
….a clever explanation for a friends question
….a new way of organizing your room, desk, personal belongings
These are all things that require creativity and elements of creation…it absolutely pains me to hear people say “…but I’m not creative…” because we are all creative if we just allow ourselves to give credit to creation in all of its various forms. We do not need to be Picasso nor Elon Musk to come up with an idea, create something new or develop the latest creative solution for a problem. Creativity is an inherent human capability and desire and is the main reason we have such a developed society in such a short history of time.
Much like all actions towards a specific goal…the first step of becoming a creative beast, is recognizing that you already are a creative beast…so unleash the beast and start giving yourself credit for your creations!!!
In this season of giving, it’s worth noting the efforts radio stations make to serve their communities by encouraging listeners to reach into their own pockets and cupboards to help those in need.
Each year during the holiday season, so many stations help raise awareness and money, and gather food and necessities for children with medical needs and the hospitals that care for them. Ongoing fundraising efforts benefit St. Jude Children’s Research Hospital, a long-running charity partner for country radio stations throughout the country. The Premiere Networks-syndicated Bobby Bones Show helped raise nearly $1.7 million during its two-day St. Jude Radiothon. “Our listeners always come through, every single time, and always in a massive way for St. Jude,” Bones said of the record-breaking feat.
Entercom country “US 99” WUSN Chicago encouraged listeners to pony up $723,106 during the station’s 27th annual “Country Cares for St. Jude Kids Radiothon,” bringing the total raised locally over the years to nearly $27 million. Beasley Media Group country “99.5 QYK” WQYK Tampa also hosted a St. Jude Radiothon, which raised $300,620, while Spanish CHR sister “92.5 Maxima” WYUU added another $162,280. Cumulus Media country “The Frog” WIVK-FM Knoxville, TN raised more than $307,000 during a two-day St. Jude Radiothon.
Cumulus sister “New Country 96.3” KSCS Dallas was busy raising funds for Cook Children’s Medical Center, a Children’s Miracle Network Hospital. Their fourth annual radiothon for the hospital raised $414,739. Entercom classic hits WOGL (98.1) Philadelphia raised $300,000 for The Children’s Miracle Network at Children’s Hospital of Philadelphia during the 16th annual “WOGL Loves Our Kids Radiothon.” And Spanish Broadcasting System regional Mexican “La Raza” KRZZ (93.3) San Francisco hosted a “Radiothon for Kids” to benefit UCSF Benioff Children’s Hospital and—thanks to the generosity of its listeners—collected more than $407,000 in donations.
In Washington, D.C., Cumulus Media talk WMAL-AM/FM (630/105.9) collected some $456,000 in donations that will benefit the Fisher House Foundation, which provides homes away from home for families of injured servicemen and women, while their partners are undergoing treatment and rehabilitation.
The “6th Annual Mitch Albom S.A.Y. Detroit Radiothon” raised a record $1,258,000 for Detroit charities. The 15-hour radiothon, hosted by Mitch Albom on Cumulus Media “News Talk 760” WJR Detroit, featured guest appearances from Dr. Phil, Hugh Jackman, Hank Azaria and Matthew Stafford.
Longport Media radio stations in the Atlantic City, NJ market—rock WMGM (103.7), classic hits “Kool 98.3” WTKU, CHR “AC 102.7” WWAC and news/talk WOND (1400)—collected over 12,000 pounds of food and $12,000 in cash donations during “Operation Help.” The fundraiser benefits the Community Food Bank of New Jersey, Southern Branch.
And on Thursday, Beasley Media Group Charlotte is holding its sixth annual “Secret Santa, Holiday of Hope & Kids Come First Day for the Kids at Levine Children’s Hospital” from 6am-7pm. Dec. 14 also marks the start of the two-day “49ers Foundation Holiday Sports Auction” held by Cumulus Media sports KNBR (680) San Francisco. The online auction provides the opportunity for fans to bid on once-in-a-lifetime sports experiences, with proceeds from the winning bids benefiting Bay Area youth in need.
Review: WEBN-FM ’80s fireworks show the best
Big hair, big fireworks!
More fireworks filled my big screen at home Sunday night than ever before in all the years I’ve watched the WEBN Riverfest fireworks on television. I’m sure the people along the Ohio River felt the same way during the 1980s themed Cincinnati Bell/WEBN fireworks.
Not just more fireworks filled the sky, but this year we saw more blasts from the bridges than ever before from Rozzi’s Famous Fireworks.
Which instantly makes this year’s WEBN fireworks one of my all-time favorites. (Forget what I said last year about the 2013 fireworks being the best ever.) This year we had bigger and higher fireworks, and a much better sound track than the zombie-themed tunes last year.
Joe Rozzi, who doesn’t give away any secrets before the fireworks, told WXIX-TV at the conclusion of its live telecast that his company has new software which can fire pyrotechnics from the bridges and barges at the same time — which it did to rock the ’80s music.
“I just wanted to do the bridges more. Instead of bridge-(then)-barge, I said, Let’s do it all at once,” Rozzi said.
Rozzi, who graduated from high school in 1985, really got into this music, and it showed.
–The pulsating overhead explosions and bridge firings were perfectly timed to the drum and guitar solos opening Van Halen’s “Hot For Teacher.”
–The mix of barge fireworks and overhead explosions matched the tempo of Guns N’ Rose’s “Paradise City.”
–Rozzi’s didn’t miss a beat lighting up the sky to the triumphant opening of the “Rocky” moive theme, or Run DMC’s “Walk This Way.”
— One of the coolest new elements came during “Ghostbusters,” when rockets were shot horizontally from the bridges at each other, instead of at an angle over the barge.
WEBN and Rozzi also had fun going back to the future with ’80s audio from “Ferris Bueller’s Day Off,” “E.T.” and “Terminator.” It would have been nice to drop in a little local ’80s flavor which Channel 19 featured throughout its 8-9 p.m. warm-up show: Bengals running back Ickey Woods and the Super Bowl bound Bengals’ “Ickey Shuffle,” Pete Rose’s record-breaking hit No. 4,192, “Rain Man” and the “WKRP in Cincinnati” theme. (Last year’s zombie theme was done by a Clear Channel staffer in Cleveland. Was the ’80s sound track done by an out-of-towner too?)
Channel 19 again did a terrific job delivering the fireworks to viewers at home. We saw the the right mix of close-ups and wide shots which captured the bridge blasts, overhead explosions, candles floating on the river and the waterfall off the bridge (done to “Don’t Stop Believin’ ” by Journey.)
The great camera work – plus the movie bits and familiar music (in contrast to the zombie-inspired music last year from Linkin Park, Nero, Rob Zombie, etc.) — made this my favorite WEBN fireworks in recent years.
Let’s face it, WEBN and its TV partners have had some problems in recent years. In 2011, the radio station fed the wrong sound track to Channel 19, the same year thick air trapped the smoke over the river blocking the camera view.
In 2007, Channel 5 used shaky helicopter shots and distant cameras in Devou Park for the worst telecast ever. Two years later, Channel 5 in the last year of its contract went cheap, not broadcasting the fireworks in true high-definition.
The only part of this WEBN fireworks I didn’t like was the finale, because I didn’t recognize the music. To me, the perfect walk-off song would have been “Don’t Stop Believin.” After the problems with fireworks telecasts, that pretty much sums up our feelings, right?
Do you agree? Was this you favorite WEBN fireworks show? What were your favorite parts?
Kiese note: WXIX-TV repeats the two-hour “Last Blast of Summer” special at 11 a.m. Monday.
*This is a rough guideline I have used when interviewing candidates for Marketing and Promotions positions. I will often freestyle and dig further in to a question or answer if it is getting me some insight I need. Some of the goals of this interview style is to keep the interviewee on their toes and get natural quick reactions and answers to questions. Ill often go out of order and add or omit questions. Hope this helps!
Promotions & Marketing Interview Questions
Copy of Resume? Tell me about yourself in 30 seconds – What is/was your GPA?
How did you find out about the position?
Are you currently employed? What is your current schedule like?
Why did you apply?/What attracted you to this position?
-Interactions/Meetings with Business Executives/Professionals
-Sales Experience/Upselling/Cold Calling
-Event Planning/setup/onsite – outgoing, take charge
-Working in a Team/What role did you play?
-Coachability? Improvement in employment, eager to be coached/learn, initiative
-Computer/Technology Skills – Microsoft office, social media, web, adobe suite
-Multitasking/Pressure/Stress-crisis, conflict res, think your feet, problem solver
-Have you ever had an unhappy customer/client? How did you handle?
-Being Creative/Creativity – whats the most creative project you ever worked on?
HOW DO YOU FEEL ABOUT
-Tedious Tasks/Filing – doing the hard part (work no one wants to do)
-Working with kids/seniors
-Speaking/directing crowds? (20+ people)
-Driving large vehicles/manual labor/lifting heavy equipment?
-Dealing with Assholes? Whats your strategy?
DO YOU…THIS OR THAT
Take direction well OR work better independently- how do you learn best?
Ask a lot of questions OR find answers on your own
Regarding follow up- Are you a Nag OR Wait until you hear back
Friendly with coworkers OR not here to make friends here to work
Work better in fast paced environment OR quiet and calm?
Organized mess OR Obsessive Compulse Disorder – How do you stay organized?
Have you read Job Description/Tell me about the position?
What is your biggest fear about this position?
What do you know about our company?
What’s your greatest professional strength/weakness? Personal strength/weakness?
Personal/Professional goals?/5 year plan?/What are you most passionate about?
What are you most excited to learn in this position?
If you had to take a self help class what would it be in?
What kind of Books do you read?
Need clean driving record, clean background check, ability to pass drug test
As a part time position…How do I know that I will not take the time to train you and then you quit to take a full-time position somewhere?
Last Words? What impact can you make on this company? What would you change first?
You should meet with your boss ideally every 6 months to discuss long term plans. This meeting can be initiated by you or your boss. Here are some Tips: